My professional experience as an in-house designer in the CPG industry and with small business clients includes packaging design, digital design, print, prepress, physical mockups, photography, videography, video editing, logo design, branding, and website creation (and more!).
Packaging Design
As an in-house designer, I’ve had the chance to create artwork for top brands like Dreft, Febreze, Kandoo, Tide, Bounce, Downy, Pampers, and more. I handle everything from concept to market, making sure to follow brand identity, use consumer research insights, and collaborate closely with marketing, R&D, quality, and legal teams to craft designs that hit the mark. Once the design phase is done, I oversee printing by attending press approvals, color matching, and tracking the process to ensure the final product looks perfect on both retail and digital shelves.
Before
After
This refresh of Dreft Laundry Stain Remover was selected to be featured in The Best Plant and Vegan Product Packaging Designs by DesignRush, a platform known for promoting the best designs.
Below are more examples of how I executed Dreft’s visual refresh, as well as packaging of Kandoo, Downy, and Febreze that I have designed.
Digital Design
I also have experience creating assets for the digital world, including online retailers such as Amazon or Walmart.com – I’ve created assets for social media, display ads, brand stores, and websites too.
Branding/Small Business
I’ve also worked directly with clients to create branding and design their websites.
