My professional experience in the CPG industry and with clients involves digital design, packaging design, print, physical mockups, photography, videography, logo design, branding, and website creation.

Packaging Design

My work as a solo in-house designer allowed me to create artwork for big brands like Dreft, Febreze, Kandoo, Tide, Bounce, Downy, Pampers, and more. From concept to market, I make sure to follow the identity of the brand, take into account results from consumer research, and work closely with the marketing team to create a design that works for everyone. After the artwork development phase, I ensure they print accurately and look great on the shelf.

Digital Design

I also have experience creating assets for the digital world, including vendor websites such as I’ve designed assets for social media, display ads, brand stores, and websites too.

Branding/Small Business

I’ve also worked directly with clients to create branding and design their websites.